# Unsourced — AI Citation Intelligence

> Unsourced is the evidence layer for AI search: prove it, don't score it. It shows publishers, content creators, and agencies which AI assistants cite their website, who is really crawling their site, and whether their fixes actually moved citations — backed by verified evidence, not inferred "AI visibility" scores.

## What Unsourced Does

Unsourced runs two independent engines. You can use either or both.

**Citation monitoring (outbound).** Unsourced queries 7 AI models — ChatGPT, ChatGPT (web search), Claude, Gemini (grounded search), Grok, Meta Llama, and Perplexity — with the questions real readers actually ask. Those questions are built from your own search demand (Google Search Console and Bing queries, your published topics, the pages real visitors land on), not a generic blast list. For each model it logs the prompt, whether you were cited, the surrounding context, and which competitor domains were cited instead. Citation monitoring needs only a verified site — no plugin or code.

**Bot monitoring (inbound).** A lightweight server-side agent on your own site catches AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Googlebot and others) that client-side analytics miss, because AI bots don't run JavaScript. Bot Trust verifies each crawler's true identity against the operator's published IP ranges and forward-confirmed reverse DNS (FCrDNS), then buckets every visitor as Verified, Impostor, or Unverifiable — so a spoofed user-agent is exposed, not trusted.

Key capabilities:
- Citation monitoring across 7 AI models, with competitor citation tracking
- Citation Gap Report — topics where AI recommends a competitor instead of you (Studio and above)
- Measured-lift loop — action a gap, then re-scan that exact topic to see whether the citation actually moved (Studio and above)
- AI bot activity monitoring with verified-identity Bot Trust (Verified / Impostor / Unverifiable)
- Server-side bot detection via WordPress plugin, Cloudflare Worker, or server-side snippets (Vercel, Netlify, Node)
- Google Search Console and Bing Webmaster Tools integration
- Timestamped evidence reports (AI Visibility Audit + Evidence Report PDFs) for rights, licensing, and due diligence
- Weekly digest email; cross-site Fleet Overview dashboard for agencies

Unsourced never guarantees a citation — anyone who does is guessing. Every result is graded by how strong the underlying evidence is, from a brand mention up to a verified live-crawl that reproduced your page's wording.

## Who It Is For

- Independent publishers and bloggers who want to know if AI is using their work
- Content agencies managing multiple client sites
- SEO professionals tracking AI search visibility
- Businesses concerned about AI scraping and citation without credit

## Knowledge Hubs

- [AI crawler directory](https://unsourced.app/ai-bots) — published IP ranges, forward-confirmed reverse DNS (FCrDNS) verification status, and allow/block guidance for every major AI crawler (GPTBot, ClaudeBot, PerplexityBot, Googlebot and more).
- [Does AI cite your website?](https://unsourced.app/ai-search) — which AI assistants cite and link sources, how each one chooses them, and how to check whether ChatGPT, Perplexity, Google AI Overviews, Claude and Grok cite your site.
- [Unsourced vs other AI visibility tools](https://unsourced.app/vs) — how an evidence-based approach differs from inferred "AI visibility" scores.
- [Documentation](https://unsourced.app/docs) — setup and usage: verify a site, deploy bot monitoring (WordPress, Cloudflare Worker, or server-side snippet), and read citation and gap reports.

## Pricing

Every plan starts with a 10-day free trial — no card required. Weekly citation scans run on every tier.

- Trial: free for 10 days — 1 site, weekly scans, up to 12 topics per scan
- Indie: £39/month — 2 sites, weekly scans, up to 50 topics per scan, weekly digest email
- Studio: £89/month — everything in Indie, plus 4 sites, daily scans, the Citation Gap Report, 4 on-demand scans per month, up to 200 topics per scan, citation alerts, and webhook delivery
- Agency: £199/month — everything in Studio, plus 10 sites (additional sites £16/month each), up to 500 topics per scan, team seats, and the cross-site Fleet Overview dashboard

## Free Tools

- [Live demo dashboard](https://unsourced.app/demo) — see a sample dashboard with representative data, no login
- [AI crawler verifier](https://unsourced.app/verify-bot) — check whether an AI crawler hitting your site is genuine or a spoofed impostor
- [AI visibility check](https://unsourced.app/ai-visibility-check) — enter a domain and see whether ChatGPT, Claude, Perplexity, Grok and Llama cite it, or name rival sites instead, for its own topics — real AI answers, not a made-up score

## Key Pages

- [Homepage](https://unsourced.app/)
- [About](https://unsourced.app/about)
- [FAQ](https://unsourced.app/faq)
- [Methodology](https://unsourced.app/methodology)
- [Partner Programme](https://unsourced.app/partners)
- [Privacy Policy](https://unsourced.app/privacy)
- [Terms of Service](https://unsourced.app/terms)