The telemetry & evidence layer for AI search
Know which AI crawlers are real, and which are faking it to steal your content.
Every AI crawler verified server-side against its operator's own published identity. Plus the AI models that actually cite you. Evidence, not a score.
No credit card required
From £39/month after trial · Cancel anytime · For bloggers, publishers & SEO agencies
Why we exist
Most AI-search tools hand you a single score out of 100 and call it your visibility. But a score is an estimate, and a crawler's user-agent is only a claim. What actually holds up is evidence: proof of which crawler reached your page, verified against its operator, and which AI models actually cite you. That's what we do, here at Unsourced.
Read the manifestoThis is what “cited” looks like.
Not a number out of 100 — the actual answer, the engine that gave it, the verbatim line, and proof a verified crawler read your page. The real card the product shows, here with an example query.
“What are the best running shoes for a beginner?”
Citation found in response
“…for new runners, most guides recommend a cushioned, neutral shoe to start, with your site cited as a top pick — praising the soft ride and roomy fit, and explaining how to get your size right before you buy…”
Three pillars.
Each pillar builds automatically every week — from first bot visit to competitive landscape to timestamped document.
AI Crawler Verification
See every AI bot that reaches your pages, verified server-side against its operator's own published identity: which are genuine, which are faking a name like GPTBot, and which pages they hit.
- Verified identities, checked against each operator’s published IP ranges
- 22 AI bots identified and tracked
- Per-page visit data in real time
- WordPress plugin, Cloudflare Worker, server-side snippet, or JS snippet
AI Visibility Intelligence
Weekly checks across 8 AI models (ChatGPT, Claude, Gemini, Grok, Perplexity and more) show exactly when your content appears in AI answers, and which competitors appear instead.
- Citation rate by provider and topic
- Competitor landscape: who AI recommends over you
- Google Search Console & Bing: the real queries you rank for, not generic guesses
- Trend data and automated citation alerts
Reports & raw evidence
On-demand PDF reports in two modes: an AI Visibility Audit for strategy, or an Evidence Report that creates a timestamped record for licensing discussions and escalation. Plus the raw log behind it.
- AI Visibility Audit: competitor landscape, topic gaps, recommendations
- Evidence Report: timestamped, audit-ready, structured for escalation
- Raw evidence log (CSV): every bot event, IP, and identity verdict
- Shareable links for clients and collaborators
Verify first, then bait, keep, or block
Block what's faking it
See which requests only claim to be GPTBot or PerplexityBot, checked against each operator's real IP ranges. Block the proven impostors at your edge in one click. Off by default, and a real crawler is never touched.
Bait the bots that cite you
Verify the AI assistants that actually fetch and cite your pages, the ones driving visibility, and keep the trainers still learning you. Blocking those only drops you out of tomorrow's answers.
Weekly digest email
Bot hits, citation results, and trend data — delivered to your inbox every week.
Works on any platform
WordPress plugin, Cloudflare Worker, server-side snippet, or JS snippet — set up in minutes, no developer needed.
Available on all plans
Origin Signal — live crawl or training data?
Origin Signal tells you which citations came from a live visit and which came from training data — so you can see when your content is being actively served, not just referenced.
Live crawl confirmed
When a verified crawler's visit lines up with the answer, you know the AI read your live site this scan — not months ago in training.
Zero configuration
Captured automatically via the WordPress plugin, Cloudflare Worker, or a server-side snippet. Nothing to set up manually.
Timestamped record
Every live-crawl citation is logged with a timestamp and scan window — a documented starting point for licensing discussions or escalation.
Up and running in minutes
No engineering required. Connect once, get intelligence every week.
Add your site
Verify ownership with a meta tag or robots.txt comment and citation tracking starts right away. Optionally add bot monitoring (WordPress plugin, Cloudflare Worker, or a server-side snippet) to also see which AI crawlers visit — under 5 minutes.
Connect your content
Link Google Search Console or Bing and Unsourced checks the real queries you rank for. Or let it pull topics from your sitemap automatically.
Get weekly intelligence
Bot visits, citation results across 8 AI models, competitor gaps — delivered to your inbox. Evidence reports and AI Visibility Audits on demand.
Who it's for
Anyone who publishes original content and needs to know where they stand in AI search.
Indie bloggers & affiliate publishers
Your product reviews and buying guides are exactly the content AI assistants summarise. The question is whether they're citing you — or sending users to a competitor's page instead.
Niche content sites & media brands
Years of authority in your space — but AI assistants may be routing queries to a different domain. See exactly where you stand, topic by topic, week by week.
SEO practitioners & content agencies
AI visibility is the next service your clients are asking for. Weekly data, on-demand reports with shareable links, competitor intelligence — ready to hand over.
Simple, honest pricing
10-day free trial · No card required to start · Cancel anytime
You sign up
Your first scan runs within minutes — no card needed.
Every Monday
A fresh weekly scan and your email digest land automatically.
Studio & up
Daily scans plus the Citation Gap Report show where rivals beat you.
You act, we measure
Fix a page and we re-scan to prove the citation lift.
Indie
For solo publishers & creators · 10-day free trial
- Up to 2 sites
- AI bot detection — 22 crawlers
- Weekly citation scans across 8 AI models
- Competitor intelligence — who AI recommends instead of you
- AI Visibility Audit & Evidence Reports (PDF, on demand)
- Origin Signal — know which citations came from a live AI visit
- Weekly email digest
- Google Search Console & Bing integration
- CSV export, including the raw evidence log (every bot event, IP & verdict)
- 50 content topics per weekly scan
- 6-month data history
- WordPress plugin, Cloudflare Worker, server-side snippet & JS snippet included
Studio
For full-time creators & small teams · 10-day free trial
- Up to 4 sites
- Everything in Indie
- Citation Gap Report — where AI cites rivals instead of you, and how to win it back
- Daily scans — fresh intelligence every day
- 200 content topics per scan — deeper coverage
- 4 on-demand scans per month
- Real-time citation alerts (email + webhooks)
- Webhooks — pipe events to Slack, Zapier, or any tool
- Developer API access
Agency
For agencies & multi-brand teams · 10-day free trial
- Up to 10 sites — £16/mo per additional site
- Everything in Studio
- Team seats — invite colleagues and clients
- Aggregate dashboard across all client sites
- Priority support & dedicated onboarding
Not sure which plan? Start with Indie — you can upgrade at any time from your dashboard.
Managing more than 10 client sites? Talk to us — extra sites are £16/site/mo on top of Agency.
Make Unsourced a revenue line
Earn 20% recurring commission on every client you refer — paid automatically to your Stripe account, every month they stay subscribed.
e.g. 20 Studio clients = £356/mo · No minimums, no cap, no lock-in.