Updated 2026-06-14 · maintained by Unsourced
If you are comparing Unsourced and Profound, you have already accepted the premise: AI assistants now decide who gets seen, and you need to know where you stand. The question underneath the comparison is quieter and more important. Do you want a number that estimates your AI visibility, or do you want to open the actual answer where you were named and see the proof? That one difference shapes everything else.
Most of this category is built around a score: run a batch of prompts, count how often a brand is mentioned, and turn it into a percentage. It trends nicely on a dashboard. But a score is an estimate sitting on top of the real thing, and when it moves you are left guessing why. Unsourced is built around the thing underneath: the specific answer, the exact question that produced it, whether your domain was cited, and whose was cited when yours was not.
Profound describes itself as a way to “optimize your brand's visibility in AI search” and leads with “Get a Demo” rather than public pricing, an enterprise-shaped tool. Unsourced is the opposite shape: self-serve and transparent from £29 a month, with a free trial, built for independents who need to act on what they find rather than commission a demo to see it.
The questions Unsourced tests come from your own demand, the searches you already rank for in Google and Bing, so the results map to traffic you actually care about rather than a generic prompt list. When you fix something, you can mark it actioned and Unsourced re-checks that exact topic about a week later, confirming a citation only when the evidence shows up, never on a promise. If your priority is a checkable record of where you stand in AI answers and proof that your change moved it, without an enterprise commitment to find out, that is the side of this comparison Unsourced is built for.
Is Unsourced a Profound alternative?
Both track whether AI assistants cite your site, so Unsourced does the same core job. The difference is what you walk away with and how you buy it: Unsourced gives you the logged evidence behind each citation, verified crawler identity, and a measured re-check after you act, on a self-serve plan from £29 a month with a free trial, rather than an enterprise demo and a visibility score.
Does Profound publish its pricing?
As published on its site at the time of writing, Profound leads with “Get a Demo” rather than self-serve pricing, which points to an enterprise sales motion. Unsourced lists its plans openly from £29 a month with a 14-day free trial, and for that you get citation checks across seven assistants, verified crawler identity, the competitor gap report, measured lift after you act, and two downloadable reports — an AI Visibility Audit and an Evidence Report — all on your own site before you pay.
Can I see the evidence for my own site first?
Yes, and no card is needed. On the 14-day free trial you verify your own site and get a first citation check straight away, then the automatic weekly check every Monday and a Monday email digest, so you see the real answers, crawler verifications and any competitor gaps for your domain before deciding. (On-demand checks any time are a Pro feature.)
Unsourced shows which AI assistants cite you, who is really crawling your site, and whether your fixes actually move a citation.
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