Score, or evidence?

Most AI visibility tools give you a number that estimates how often AI mentions you. Unsourced is built around evidence you can open and check. Here's how it compares.

New to the category? Start with what to look for in an AI visibility tool.

Every tool above tracks whether AI assistants mention your site, but they differ in what they can actually prove. Some report a visibility score from sampled prompts; Unsourced records the specific answer that cited a competitor instead of you, verifies which crawler genuinely fetched your page against published IP ranges and reverse DNS, separates a live crawl from training data, and re-checks a topic after you act to confirm a citation only on measured evidence. Each comparison is drawn from the competitor's own published information and links back to the source, so you can check every claim yourself before you choose — and judge any tool on the same question: can it show you the answer, and can it prove the crawl?

Estimation, or evidence?

Evidence is not an abstraction here — it is what you download. Every Unsourced account generates two reports from your own live data:

Every comparison here is grounded in two things: each competitor's own published documentation, linked so you can check it, and what Unsourced can verify. We state what a competing tool does, then set it against how Unsourced approaches the same job. The category splits in two — estimation, or evidence. A visibility score asks "roughly how often does an AI seem to mention my brand?" Unsourced asks "prove which crawler actually fetched my page, show me the exact answer that cited a competitor instead of me, and confirm whether my fix moved a real citation." A score estimates; Unsourced records. If you want an estimate, a visibility tracker gives you one; if you want verifiable crawler telemetry and citations you can open and check, that is Unsourced.