Unsourced vs Qwairy
Updated 2026-07-04 · maintained by Unsourced
Qwairy and Unsourced start at a similar, independent-friendly price, so this is not a comparison about cost. It is about breadth against depth. Qwairy is a wide GEO suite — five modules, thirty-plus models, a backlink marketplace, a technical crawler-access check — built to cover the whole surface of generative search. Unsourced deliberately covers less surface and proves more of it. Here is where the two diverge.
An estimate from sampled prompts. Cited in which answer? By whom? Did an AI actually read your page? The number can’t say — so when it moves, you’re guessing why.
The actual answer, the verified fetch behind it, and the exact topic where a competitor won instead — open it, check it, act on it.
Cover the whole surface, or prove what happened on it
Qwairy's ambition is reach: it tracks mentions across ten-plus providers and dozens of models, layers on insight, strategy, technical and analytics modules, and even offers centralised backlink buying for GEO. For a team that wants one place to monitor everything and act on several fronts, that spread is compelling. Unsourced takes the opposite bet. Rather than the widest coverage, it concentrates on the evidence for each citation that matters: the exact answer, the competitor named in your place, and the crawl that proves an assistant read your live page.
Qwairy's technical module checks whether crawlers can reach your site; Unsourced goes a step further and verifies who the crawler actually was.
Where focused depth goes further
- Crawler identity, not just access. Where a technical check asks whether bots can reach you, Bot Trust proves whether a “GPTBot” was genuinely OpenAI, against published IP ranges and forward-confirmed reverse DNS.
- The answer, tied to the crawl. Origin Signal links a verified fetch of your page to an assistant reproducing your words, so a citation's provenance is clear rather than assumed.
- Proof a fix landed. Mark a gap actioned and Unsourced re-tests that exact topic about a week later, confirming a citation only on measured evidence.
A broad GEO suite, or a focused evidence layer, at a similar price
Because the entry prices are close — as published at the time of writing Qwairy starts at €79 a month with a 14-day free trial, Unsourced at £39 — the decision is about shape, not spend. Qwairy gives you the widest coverage and the most modules, useful if your job is to monitor and act across many surfaces at once. Unsourced gives you fewer surfaces and a deeper floor of proof on each: the citation, the verified identity of the crawler, and the confirmed lift after you act. If reach is the priority, Qwairy is built for it; if certainty on the citations that matter is, that is Unsourced.
Unsourced and Qwairy, point by point
| Unsourced | Qwairy | |
|---|---|---|
| Approach | Fewer surfaces, deeper proof on each | Widest coverage — 38+ models across five modules |
| Starting price | From £39/mo — Studio £89, Agency £199; free trial, no card | From €79/mo, 14-day free trial; custom from €990/mo |
| Core output | The cited answer plus the verified crawl behind it | Multi-model mention tracking + strategy, technical and backlink modules |
| Crawler checks | Verifies crawler identity — published IP ranges + reverse DNS (Verified / Impostor / Unverifiable) | Technical module checks crawler access / site health |
| Live crawl vs training data | Yes — Origin Signal separates a live fetch from old training data | Not stated |
| Proof a fix worked | Re-checks the exact topic, confirms a citation only on evidence | Optimization tasks and analytics |
| Exportable client reports | AI Visibility Audit + Evidence Report PDFs | Dashboard reporting |
The Qwairy column is drawn from Qwairy’s own published information and was accurate at the time of writing; “not stated” means the company does not publish that detail. Pricing and features change — see the source link below.
The number most visibility tools never check
Qwairy spans dozens of models and checks whether crawlers can reach your site. Wide coverage and an access check still can't confirm whether the crawler behind a given citation was genuinely the assistant it claimed to be, or whether the model read your live page.
In a two-week study, Human Security found 5.7% of traffic claiming to be a well-known AI crawler was fake, and DataDome reports the same agents are routinely impersonated. A tool that trusts the user-agent counts those spoofs as real AI interest. Unsourced checks every crawler against the operator’s published IP ranges and forward-confirmed reverse DNS — Verified, Impostor or Unverifiable — so the crawl behind a citation is evidence, not a string anyone can type.
Common questions
Qwairy and Unsourced are priced similarly — what actually separates them?
Price is roughly common ground — Qwairy from €79, Unsourced from £39 — so the real split is breadth versus depth. Qwairy covers the widest surface: dozens of models, five modules, even a backlink marketplace. Unsourced covers fewer assistants and proves more about each: the cited answer, the verified identity of the crawler that fetched you, and the confirmed lift after a fix.
Qwairy has a technical module that checks crawlers — isn't that the same as Bot Trust?
They're related but not the same. Qwairy's technical module checks crawler access — whether bots can reach and read your site. Unsourced's Bot Trust checks crawler identity — whether a bot claiming to be GPTBot is genuinely OpenAI, verified against published IP ranges and forward-confirmed reverse DNS. Access tells you the door is open; identity tells you who actually walked through it.
Do I lose coverage by choosing Unsourced's seven assistants over Qwairy's 38 models?
You trade a wider net for a deeper floor of proof. Qwairy's model count is broader, and if mapping presence across every possible surface is the goal, that breadth helps. Unsourced focuses on the assistants that genuinely drive citations and, for each, proves the crawl and confirms the fix — depth on what matters rather than the largest possible list.
More comparisons
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What you walk away with
Whichever tool you choose, ask what it hands you. Every Unsourced account generates two reports built from your own live data — open them, check them, hand them to a client or your boss:
Sources & disclosures
This comparison is based on Qwairy's own published information, accurate as of 2026-07-04. Pricing and features change — follow the link for Qwairy's current details.
All competitor names, logos and brands are the property of their respective owners and are used here solely for nominative, comparative identification; their use does not imply affiliation with or endorsement by them. Each comparison is drawn from the competitor’s own publicly available information and was accurate as of the date shown — pricing and features change, so check the linked source for current details.
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