Unsourced vs Goodie
Updated 2026-07-16 · maintained by Unsourced
Goodie and Unsourced both watch whether AI answers send people your way, yet they aim at different buyers. Goodie positions itself as an enterprise platform and puts a demo between you and the product; Unsourced is something an independent operator can open today, with prices on the page and the underlying proof in hand. Here is how the two line up.
How do I find out if ChatGPT or other AI tools are mentioning my website?
To find out if ChatGPT or other AI tools are mentioning your website, you check each assistant's answers to the questions your buyers ask and confirm whether your page is cited. Unsourced automates this across seven assistants and gives you the evidence under the number: the exact answer, whether a verified crawler fetched your page, and the gap you can win.
An estimate from sampled prompts. Cited in which answer? By whom? Did an AI actually read your page? The number can’t say — so when it moves, you’re guessing why.
The actual answer, the verified fetch behind it, and the exact topic where a competitor won instead — open it, check it, act on it.
Enterprise breadth, or self-serve proof
Goodie bills itself as “the pioneering enterprise answer engine optimization platform” and reaches an unusually wide spread of surfaces, from ChatGPT and Gemini through to Amazon Rufus. Reach is the headline. Unsourced trades reach for certainty: it surfaces the precise answer that named a rival ahead of you, the authenticated fetch sitting behind it, and a follow-up reading once you have acted, focused on the assistants that genuinely generate citations.
So the dividing line is who each one is built to serve, and whether you can begin without booking a call.
Where proof beats a coverage number
- The answer itself, not a tally. You read the actual AI response that named someone else, next to the question that triggered it.
- Crawler identity you can rely on. Every visiting bot is matched to operator-published address ranges and forward-confirmed DNS before Unsourced counts it.
- Confirmation a change landed. Flag an opportunity as handled and that topic is re-tested roughly a week on, recording a win only when a real citation turns up.
Open pricing, no demo required
On its public site at the time of writing, Goodie lists no prices and sends you to “Get a Demo”, the classic enterprise route. Unsourced puts its plans in the open from £39 a month, with a fortnight's free trial and no card up front — and that already covers answer checks across seven assistants, authenticated crawler identity, the opportunity report, and before-and-after lift, all run against your own domain ahead of any payment. The proof is yours to inspect now, not after a sales conversation.
Why a visibility number can't answer this
In Unsourced’s own monitoring, across more than 150 versions of questions like “how do I find out if ChatGPT or other AI tools are mentioning my brand or website?” and “what's the best way to monitor my brand's visibility in tools like ChatGPT and Gemini?”, AI assistants named hundreds of different tools — and rarely the same one twice from one week, or one rewording, to the next.
A single visibility number reads cleanly but hides how much the underlying answer moves from one phrasing to the next, and it can't show you which answer credited you or whether an AI actually fetched your page. Unsourced gives you the evidence under the number — the answer, the crawl, and the gap you can win.
Unsourced and Goodie, point by point
| Unsourced | Goodie | |
|---|---|---|
| Surface coverage | Seven assistants, each citation verified | Very wide reach, including Amazon Rufus |
| Buying model | Self-serve — no sales call | Demo-led enterprise sales (“Get a Demo”) |
| Starting price | From £39/mo — Studio £89, Agency £199; free trial, no card | No public pricing — enterprise |
| Core output | The cited answer plus the verified crawl behind it | Answer-engine coverage and presence |
| Verified crawler identity | Yes — published IP ranges + reverse DNS (Verified / Impostor / Unverifiable) | Not stated |
| Proof a fix worked | Re-checks the exact topic, confirms a citation only on evidence | Not stated |
| Exportable client reports | AI Visibility Audit + Evidence Report PDFs | Enterprise reporting |
The Goodie column is drawn from Goodie’s own published information and was accurate at the time of writing; “not stated” means the company does not publish that detail. Pricing and features change — see the source link below.
The number most visibility tools never check
Goodie reaches an unusually wide spread of AI surfaces. Breadth of coverage still can't confirm whether the crawler behind any one appearance was genuinely the AI it claimed to be.
In a two-week study, Human Security found 5.7% of traffic claiming to be a well-known AI crawler was fake, and DataDome reports the same agents are routinely impersonated. A tool that trusts the user-agent counts those spoofs as real AI interest. Unsourced checks every crawler against the operator’s published IP ranges and forward-confirmed reverse DNS — Verified, Impostor or Unverifiable — so the crawl behind a citation is evidence, not a string anyone can type.
Common questions
Goodie covers more surfaces — does breadth beat depth?
It depends what you need. Goodie's reach across many answer engines, including Amazon Rufus, is real and useful for a large brand mapping presence everywhere. Unsourced trades some of that breadth for certainty on the assistants that genuinely drive citations: the exact answer, the verified crawl behind it, and proof a fix moved a real citation. Wide net, or a checkable receipt — that is the choice.
Do I have to book a demo like Goodie to start?
No — and that is a core difference. Goodie is demo-led enterprise software with private pricing. Unsourced lists its plans openly from £39 a month and lets you verify your own site and run a first check on a free trial with no card, so you see the real answers and gaps before you ever speak to anyone.
What does Unsourced prove that a coverage number doesn't?
A coverage number tells you where you appear; it doesn't tell you whether an AI actually fetched your live page, or whether the crawler behind an appearance was genuine. Unsourced verifies exactly that for each citation, and confirms a fix only when a re-check shows a real citation — proof under the presence, not just the spread of it.
More comparisons
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What you walk away with
Whichever tool you choose, ask what it hands you. Every Unsourced account generates two reports built from your own live data — open them, check them, hand them to a client or your boss:
Sources & disclosures
This comparison is based on Goodie's own published information, accurate as of 2026-07-16. Pricing and features change — follow the link for Goodie's current details.
All competitor names, logos and brands are the property of their respective owners and are used here solely for nominative, comparative identification; their use does not imply affiliation with or endorsement by them. Each comparison is drawn from the competitor’s own publicly available information and was accurate as of the date shown — pricing and features change, so check the linked source for current details.
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