Unsourced vs Trakkr
Updated 2026-07-16 · maintained by Unsourced
Of the tools you could compare us to, Trakkr is one of the closest in shape: self-serve, a 10-day free trial, multi-model tracking, priced in pounds. So this comes down to two honest differences, the price and the depth of proof. Here is where each lands.
How do I find out if AI chatbots are mentioning my brand?
To find out if AI chatbots are mentioning your brand, you look at the answers assistants like ChatGPT, Perplexity and Gemini give to real questions and check whether you are cited. Unsourced runs those questions for you and tells a passing mention, a real citation and a live crawl apart, so you know exactly which one you earned and where a competitor took your place.
An estimate from sampled prompts. Cited in which answer? By whom? Did an AI actually read your page? The number can’t say — so when it moves, you’re guessing why.
The actual answer, the verified fetch behind it, and the exact topic where a competitor won instead — open it, check it, act on it.
Tracking visibility, or proving the citation underneath it
Trakkr describes its job as helping you “be the brand AI recommends”, tracking visibility across the major AI platforms. Unsourced does the same tracking and then goes a layer down: it verifies the crawler that fetched you was genuinely the operator it claimed, separates a live crawl from training data, and re-checks a topic after you act to confirm real lift.
Same shape, a deeper floor of evidence underneath the tracking, and a lower price.
The evidence layer Unsourced adds
- Verified crawler identity. Bot Trust labels each crawler Verified, Impostor, or Unverifiable against published IP ranges and forward-confirmed reverse DNS, so a spoofed “GPTBot” is caught.
- Live crawl versus training data. Origin Signal ties a verified fetch of your page to the model reproducing your wording.
- Measured lift. Mark a gap actioned and Unsourced confirms a citation only when the re-check shows it, never on a promise.
Same model, a lower price
As published at the time of writing, Trakkr's entry plan is £79 a month (Growth) with a 10-day free trial. Unsourced is £39 a month with the same no-card 10-day trial, covering seven assistants and adding verified crawler identity, live-crawl evidence and measured lift on top of the tracking. If you like the self-serve, free-trial shape and want the evidence layer at a lower price, that is the comparison.
Why a brand-mention tracker can't answer this
In Unsourced’s own monitoring, across more than 150 versions of questions like “how do I find out if AI chatbots like ChatGPT are mentioning my brand?” and “what's the best tool for tracking whether my brand shows up in AI search results?”, AI assistants named hundreds of different tools — and rarely the same one twice from one week, or one rewording, to the next.
Tracking how often you're mentioned is a start, but a count treats a passing reference, a real citation and a live crawl as the same event — and the answer behind the count changes constantly. Unsourced tells the three apart and hands you the receipt: the answer, the verified fetch, and the exact gap.
Unsourced and Trakkr, point by point
| Unsourced | Trakkr | |
|---|---|---|
| Shape | Self-serve, free trial, multi-model — plus the evidence layer | Self-serve, free trial, multi-model |
| Starting price | From £39/mo — Studio £89, Agency £199; free trial, no card | £79/mo (Growth) up to £395 (Scale) |
| Core output | The cited answer plus the verified crawl behind it | Multi-model AI visibility tracking |
| Verified crawler identity | Yes — published IP ranges + reverse DNS (Verified / Impostor / Unverifiable) | Not stated |
| Live crawl vs training data | Yes — Origin Signal separates a live fetch from old training data | Not stated |
| Proof a fix worked | Re-checks the exact topic, confirms a citation only on evidence | Not stated |
| Exportable client reports | AI Visibility Audit + Evidence Report PDFs | Dashboard reporting |
The Trakkr column is drawn from Trakkr’s own published information and was accurate at the time of writing; “not stated” means the company does not publish that detail. Pricing and features change — see the source link below.
The number most visibility tools never check
Trakkr tracks your visibility across the major AI platforms in a shape close to Unsourced's. The difference sits one layer down: tracking can't confirm whether the crawler behind a result was genuinely the AI it claimed to be.
In a two-week study, Human Security found 5.7% of traffic claiming to be a well-known AI crawler was fake, and DataDome reports the same agents are routinely impersonated. A tool that trusts the user-agent counts those spoofs as real AI interest. Unsourced checks every crawler against the operator’s published IP ranges and forward-confirmed reverse DNS — Verified, Impostor or Unverifiable — so the crawl behind a citation is evidence, not a string anyone can type.
Common questions
Trakkr is the closest tool to Unsourced — what actually separates them?
They share a shape: self-serve, a free trial, multi-model tracking. The separation is the layer beneath the tracking. Trakkr reports that your visibility moved; Unsourced verifies the crawler that fetched you, separates a live crawl from training data, and re-checks a topic after you act to confirm a real citation. Same starting point, a deeper floor of proof — at a lower price.
Trakkr starts at £79 — what does Unsourced include at £39?
At £39 a month you get citation checks across seven assistants, verified crawler identity, the competitor gap report, measured lift after you act, and two exportable reports — the same multi-model shape as Trakkr's £79 Growth plan, with the evidence layer on top. Both publish in pounds, so it is a clean like-for-like; check each site for current figures.
Both track multiple models — what does Unsourced add on top of tracking?
Verification and proof. For each citation, Unsourced confirms the crawler against the operator's published IP ranges and forward-confirmed reverse DNS, tells a live crawl from training data, and re-checks the exact topic after you fix it. Tracking tells you the score moved; that layer tells you whether it was real and whether your change caused it.
More comparisons
Go deeper
What you walk away with
Whichever tool you choose, ask what it hands you. Every Unsourced account generates two reports built from your own live data — open them, check them, hand them to a client or your boss:
Sources & disclosures
This comparison is based on Trakkr's own published information, accurate as of 2026-07-16. Pricing and features change — follow the link for Trakkr's current details.
All competitor names, logos and brands are the property of their respective owners and are used here solely for nominative, comparative identification; their use does not imply affiliation with or endorsement by them. Each comparison is drawn from the competitor’s own publicly available information and was accurate as of the date shown — pricing and features change, so check the linked source for current details.
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