Updated 2026-06-14 · maintained by Unsourced
Unsourced and Scrunch AI both want to put you in front of people asking AI for recommendations. The difference shows up in two places: what each one actually proves, and who it is priced for. Scrunch is built for brands and teams with a mid-market budget; Unsourced is built for the independent who needs the same answers without one. Here is how they line up.
Scrunch AI describes itself as a way to “monitor, optimize, and grow your presence across AI platforms” and turn AI traffic into customers. That is presence-and-conversion framing, and it is a real job. Unsourced sits a layer beneath it, on the evidence: the exact answer where you were cited, whether a verified crawler actually fetched your page, and which competitor took the spot when you missed it.
Where a presence dashboard tells you the trend, Unsourced hands you the receipt behind it: the answer, the crawl, the competitor named in your place.
As published on its pricing page at the time of writing, Scrunch starts at $250 a month (Starter) and rises to $417 (Growth) and custom Enterprise, with a 7-day trial. Unsourced starts at £29 a month with a 14-day free trial and no card, and for that you get citation checks across seven assistants, verified crawler identity, the competitor gap report, and measured lift. Same category, a fraction of the entry price, aimed at the publisher or small team doing the work themselves.
Is Unsourced a Scrunch AI alternative?
Yes, both track whether AI assistants surface your brand. The difference is depth and price: Unsourced leads with verifiable evidence (the exact answers, verified crawler identity, measured lift) on a self-serve plan from £29 a month, where Scrunch is a mid-market presence platform from $250 a month.
How much does Scrunch AI cost?
As published on its pricing page at the time of writing, Scrunch starts at $250 a month (Starter, annual) up to $417 (Growth) and custom Enterprise, with a 7-day trial. Unsourced starts at £29 a month with a 14-day free trial, and for that it covers seven assistants and adds verified crawler identity, live-crawl evidence, the gap report, measured lift, and two reports you can hand over, an AI Visibility Audit and an Evidence Report. Prices change, so check each site.
Can I see Unsourced's evidence first?
Yes, no card needed. The 14-day trial verifies your site, runs a first check immediately, then an automatic check every Monday with a Monday digest email, so you see the real answers and competitor gaps for your own domain before committing. On-demand checks any time come with Pro.
Unsourced shows which AI assistants cite you, who is really crawling your site, and whether your fixes actually move a citation.
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