Unsourced vs Scrunch AI
Updated 2026-07-16 · maintained by Unsourced
Unsourced and Scrunch AI both want to put you in front of people asking AI for recommendations. The difference shows up in two places: what each one actually proves, and who it is priced for. Scrunch is built for brands and teams with a mid-market budget; Unsourced is built for the independent who needs the same answers without one. Here is how they line up.
Is there a tool that tracks whether my company shows up in AI-generated answers?
Yes. Unsourced tracks whether your company shows up in AI-generated answers by running the questions your buyers ask assistants like ChatGPT and Perplexity, then showing the exact answer, whether you were cited, and which competitor was named when you were not. It records the evidence behind the trend, not just a presence score.
An estimate from sampled prompts. Cited in which answer? By whom? Did an AI actually read your page? The number can’t say — so when it moves, you’re guessing why.
The actual answer, the verified fetch behind it, and the exact topic where a competitor won instead — open it, check it, act on it.
Presence tracked, or citations proven
Scrunch AI describes itself as a way to “monitor, optimize, and grow your presence across AI platforms” and turn AI traffic into customers. That is presence-and-conversion framing. Unsourced sits a layer beneath it, on the evidence: the exact answer where you were cited, whether a verified crawler actually fetched your page, and which competitor took the spot when you missed it.
Where a presence dashboard tells you the trend, Unsourced hands you the receipt behind it: the answer, the crawl, the competitor named in your place.
What evidence lets you do that a trend can't
- Open the actual answer. See the specific AI response that cited a rival instead of you, and the exact question that produced it, not a moved percentage.
- Confirm the crawl is real. Bot Trust checks every crawler against published IP ranges and forward-confirmed reverse DNS, so a “GPTBot” visit is verified, not assumed.
- Prove the fix. Mark a gap actioned and Unsourced re-checks that topic about a week later, confirming a citation only on measured evidence.
Priced for an independent, not a mid-market team
As published on its pricing page at the time of writing, Scrunch starts at $250 a month (Starter) and rises to $417 (Growth) and custom Enterprise, with a 7-day trial. Unsourced starts at £39 a month with a 10-day free trial and no card, and for that you get citation checks across seven assistants, verified crawler identity, the competitor gap report, and measured lift. Same category, a fraction of the entry price, aimed at the publisher or small team doing the work themselves.
Why a presence dashboard can't answer this
In Unsourced’s own monitoring, across more than 150 versions of questions like “is there a tool that tracks whether my company shows up in AI-generated answers?” and “what's the best tool for tracking how often my brand appears in AI-generated answers?”, AI assistants named hundreds of different tools — and rarely the same one twice from one week, or one rewording, to the next.
A presence dashboard rolls all that movement into a single upward line and hides the churn beneath it; it can't show you the answer that changed, or whether an AI genuinely fetched your page for it. Unsourced hands you the receipt behind the trend — the answer, the verified crawl, and the competitor named in your place.
Unsourced and Scrunch AI, point by point
| Unsourced | Scrunch AI | |
|---|---|---|
| Starting price | From £39/mo — Studio £89, Agency £199; all flat, self-serve, free trial | From $250/mo (Starter) up to $417 (Growth) + custom Enterprise, 7-day trial |
| Core output | The cited answer plus the verified crawl behind it | AI presence tracking and growth metrics |
| Built for | Independent publishers and small teams | Mid-market brands and teams |
| Verified crawler identity | Yes — published IP ranges + reverse DNS (Verified / Impostor / Unverifiable) | Not stated |
| Live crawl vs training data | Yes — Origin Signal separates a live fetch from old training data | Not stated |
| Proof a fix worked | Re-checks the exact topic, confirms a citation only on evidence | Not stated |
| Exportable client reports | AI Visibility Audit + Evidence Report PDFs | Dashboard reporting |
The Scrunch AI column is drawn from Scrunch AI’s own published information and was accurate at the time of writing; “not stated” means the company does not publish that detail. Pricing and features change — see the source link below.
The number most visibility tools never check
Scrunch tracks your presence across AI platforms and the growth around it. A presence metric still can't confirm whether the crawler behind a given appearance was genuinely the AI it claimed to be — the receipt under the trend.
In a two-week study, Human Security found 5.7% of traffic claiming to be a well-known AI crawler was fake, and DataDome reports the same agents are routinely impersonated. A tool that trusts the user-agent counts those spoofs as real AI interest. Unsourced checks every crawler against the operator’s published IP ranges and forward-confirmed reverse DNS — Verified, Impostor or Unverifiable — so the crawl behind a citation is evidence, not a string anyone can type.
Common questions
Is Unsourced worth trying if Scrunch's plans are out of budget?
That is much of the point. Scrunch is a mid-market platform starting around $250 a month; Unsourced gives you the evidence layer — the cited answers, verified crawler identity and measured lift — on a flat £39-a-month plan with a free trial, so an independent can get the same core answers without the mid-market commitment.
Scrunch is built for mid-market teams — who is Unsourced for?
The independent publisher, creator or small team doing the work themselves, who want proof of where they stand in AI answers without a platform-scale budget or a sales call. Same category, a different reader: less breadth of presence dashboards, more checkable evidence you own.
What does presence tracking miss that evidence captures?
Presence tells you the trend moved; it doesn't hand you the specific answer you lost, the competitor cited instead, or proof that an AI genuinely fetched your page. Unsourced records exactly those — the answer, the verified crawl, and the before-and-after when you fix a gap.
More comparisons
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What you walk away with
Whichever tool you choose, ask what it hands you. Every Unsourced account generates two reports built from your own live data — open them, check them, hand them to a client or your boss:
Sources & disclosures
This comparison is based on Scrunch AI's own published information, accurate as of 2026-07-16. Pricing and features change — follow the link for Scrunch AI's current details.
All competitor names, logos and brands are the property of their respective owners and are used here solely for nominative, comparative identification; their use does not imply affiliation with or endorsement by them. Each comparison is drawn from the competitor’s own publicly available information and was accurate as of the date shown — pricing and features change, so check the linked source for current details.
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